Founded by Jean Touitou in 1987, A.P.C. stands out as a unique French brand. Initially gaining fame with its classic, raw denim jeans, today the brand offers a wide collection of clothing and accessories that transcends genders. With this vision, A.P.C.'s designs are synonymous with effortless elegance, offering a timeless sense of style.

The brand lives up to its name, “Atelier de Production et de Création.” Both production and creativity are the cornerstones of A.P.C.: “Without production, creativity remains just an idea; without creation, a garment loses its soul.” Striking this balance has been one of the secrets to A.P.C.’s success, which celebrated its 35th anniversary in 2022.

The A.P.C. pieces you’ll find at vitruta showcase the brand’s Parisian and minimalist design ethos. The high-quality leather goods, especially the bags and wallets, further highlight A.P.C.’s dedication to craftsmanship. Each design is meticulously crafted to ensure both durability and a stylish look.

Another strong point of the brand is definitely denim! Iconic denim sets offer comfort for everyday wear while standing out with their durability. From jean jackets to classic denim pants, there are plenty of alternatives waiting for enthusiasts.

The vitruta selection is quite extensive this season: from coats to bags, and from hats to t-shirts, there are products to suit every style. Whether you're someone who doesn't want to compromise on elegance in cold weather, or you're looking for comfort and quality in everyday wear… Don’t forget to check out A.P.C.'s unique designs and bring high quality into your wardrobe!