Johann Adam Birkenstock, who started shoemaking in a small town in Germany in 1774 and laid the foundations of the Birkenstock brand, is known as a shoemaker and repairman in the church records of those years. While handcrafted shoes and products with soles suitable for foot anatomy have been seen as health products for a long time, today they continue to be the most popular brand in the sector with their comfort, stylish designs and colors.