Data Protection Information


Thank you for your interest in our website and services. For us, data is the basis for excellent service. But our most important asset is the trust of our customers. Protecting customer data and using it only in the way our customers expect us to and as required by applicable law is our top priority. The following data protection information is intended to inform you about the processing of your personal data when you use our website and your rights regarding this processing.

1. Scope

The protection of personal data is very important to us. With the following information on data protection, we would like to explain to you which of your personal data we process when using our website and for what purposes. The following information applies to all content on and other websites of the provider when linked to this website. This includes, for example, newsletters or competitions that you have registered for.

The responsible provider of this content is Novapera Pazarlama Ve Dış Ticaret A.Ş. (hereinafter referred to as "vitruta" "responsible party" or "provider") Firuzaga Mahallesi Boğazkesen Caddesi No:30 Beyoğlu 34425 Istanbul

The legal basis for Data Protection is GDPR, KVKK, other data protection laws applicable in European Union member states and other regulations on data protection.

2.Identity of the Data Controller

Your personal data may be processed by Novapera Pazarlama Ve Dış Ticaret A.Ş. located at Firuzağa Mahallesi Boğazkesen Caddesi No:30 Beyoğlu 34425 Istanbul as the data controller.

3. Definitions

3.1. Personal data

"Personal data" means any information relating to an identified or identifiable natural person; an identifiable natural person is a natural person who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, identification number, location data, online identifier or to a physical, physiological, genetic, psychological, economic, cultural or social identity of that natural person.

3.2. Processing

"Processing" means any operation or series of operations in connection with personal data which is carried out, with or without the aid of automated procedures, in connection with the collection, recording, organization, structuring, storage, adaptation or alteration, reading, querying, disclosure by transmission, distribution or other provision, alignment or combination, restriction, erasure or destruction.

4. How We Collect Your Personal Data and Legal Reasons

Your personal data is transferred through different channels in order to carry out Vitruta activities; It is collected based on legal reasons to ensure compliance with the legislation and Vitruta policies. Your collected personal data can be processed and transferred within the scope of personal data processing conditions and purposes.

Vitruta acts in accordance with legal obligations in all personal data processing activities it carries out and takes the necessary security measures to safely host your personal data and prevent unlawful use of your personal data.

Your Personal Data; We collect and process data by automatic or non-automatic means, verbally, in writing or electronically, through the following and other channels that may be added in the future:

  1. Electronically, through automatic or non-automatic means, through our website and other websites that may be established in the future ("Website"), including but not limited to the following pages,
  • Paid or free Membership section on the Website (“Membership Section”),
  • Contact Form section on the Website (“Contact Form Section”),
  • Electronically, automatically or non-automatically, through cookies ("Cookies") that communicate with your devices on the Website (cookies generally collect anonymous data),
  • Correspondence carried out via our e-mail address directed on the Website
  • On the product pages of the Website, the "Notify Me When It's In Stock" section, which automatically sends an e-mail to in case a product that is out of stock comes back into stock ("Notify Me When It's in Stock")
  1. Electronically, automatically or non-automatically, from accounts operated on behalf of Vitruta through various Social Media channels (Google, YouTube, Facebook, Instagram, WhatsApp, Twitter, Linkedin, Yandex, Pinterest, Snapchat, Twitch, TikTok, Oracle BlueKai, Bip, etc.),
  2. Through our call centers managed by Vitruta,
  3. Through the entire sales and marketing network established and managed by Vitruta,
  4. Orally, in writing or electronically, through automatic or non-automatic means within the scope of sales and marketing, through our employees operating on behalf of Vitruta and working in the sales and marketing network,
  5. Through other communication methods, including correspondence carried out through our e-mail addresses, short messages (“SMS”) or multi-media messages (“MMS”) sent for other purposes regarding Vitruta activities, and all kinds of Communication Tools,
  6. Orally, in writing or electronically, through automatic or non-automatic means within the scope of sales, marketing and after-sales services, through all service sales and marketing networks established or operated by third parties that are not owned by Vitruta,
  7. Verbally, in writing or electronically, automatically or non-automatically, through our network of all other after-sales services established or operated by Vitruta or by third parties not within Vitruta,
  8. Through third parties such as group companies to which Vitruta serves or receives services, business partners, manufacturer companies or companies from which it supplies services/products.
  9. Orally or electronically, through automatic or non-automatic means, through your website, social media or other channels where you make your Personal Data public.

5. Your privacy settings

In the data protection settings, you have the option to save or revoke your consent to the use of individual technologies. Revocation does not lead to the automatic deletion of cookies stored in your browser in the past (revocation has no retroactive effect). You have the option to delete cookies yourself at any time in your browser settings.

6. Cookies and other technologies

In addition to the general information contained in our data protection declaration, we want to make the cookies and technologies we use as transparent as possible, including the recipients, the legal basis and the purposes of processing. Below you will find information about cookies in general and which cookies we use and for what purposes.

6.1. General information

Cookies and analysis technologies are used on our website.

Cookies are small text files stored in or by the Internet browser on the user's computer system. When you visit a website, a cookie may be stored on the user's operating system. This cookie contains a characteristic string that allows the browser to be uniquely identified when the website is accessed again. For this purpose, the information stored in cookies is sent back either to our website ("first-party cookie") or to another website to which the cookie belongs ("third-party cookie").

We analyze our offers in order to be able to make performance or profitability comparisons of our website. This may include, for example, counting visitors, e.g. tracking awareness of online advertisements placed on the website, partner and affiliate programs, rich media content or special campaigns, measuring areas of the website that are particularly attractive to you, evaluating the origin of online users for local optimization of the services we offer. For this purpose, either a cookie is placed or a mobile identifier (this is a unique number that allows the device to be clearly identified) is used.

6.2. Difference by cookie types

a) Technically necessary cookies and technologies

Some functions of the website, such as privacy settings, shopping list and contact form, cannot be properly displayed or used without the use of cookies.

The use of these cookies is necessary for the provision of our website offer and corresponds to our legitimate interest GDPR Art 6. This lies in being able to offer users the basic website and its functions. The interest prevails because the processing is transparent and is regularly initiated voluntarily through active actions of the users (e.g. use of the shopping list). Since the interest in the provision of basic functions outweighs the user's right to object, the user usually has no opportunity to object to this. However, individual cookies can be deactivated in the settings of the respective browser. In this case, however, the functions of the website may not be fully utilized.

There are also technically necessary cookies, such as reCaptcha, which require consent. The legal basis here is your consent pursuant to GDPR Art 6.

b) Cookies and technologies for range measurement

Access measurement cookies collect information about how our website is used, such as website visits or error messages. These cookies do not store any information that would allow the user to be identified. The information collected is only aggregated and is therefore treated as anonymous. The legal basis for this data processing is your consent, GDPR Art 6. As far as these cookies do not involve any processing of personal data or can be considered necessary, the integration of these cookies is based on our legitimate interest pursuant to GDPR Art. 6.

c) Cookies and technologies for marketing purposes

We use cookies for marketing purposes to target our users with ads that are relevant to their interests. We also use these cookies to limit the likelihood of an ad being shown and to measure the effectiveness of our advertising measures. This information may also be shared with third parties such as advertising networks. The legal basis for this data processing is your consent, GDPR Art. 6 

7. Newsletter and postal advertising

7.1. Newsletter

If you agree, the provider and other companies in the network ("Vitruta") will inform you at regular intervals by post, e-mail or by displaying information on their own and third-party channels (e.g. via social media) about product and service offers, recipe and nutrition tips, coupon and voucher campaigns as well as competitions of the provider (hereinafter referred to as "information"). For this purpose, Vitruta may evaluate your purchasing and clicking behavior on Vitruta websites and in the newsletter.

You can sign up for the Provider's newsletter on the website It is also possible to give your consent in the context of the provider's competitions and voucher/coupon campaigns. If you would like to receive information, we need a valid e-mail address from you. Further data (name, title, selected favorite market) is collected on request if provided. Please note that our newsletter service is only intended for persons over the age of 16.

A Vitruta customer account is created when registering for the newsletter. In case you cancel your newsletter subscription, the Vitruta customer account will be automatically deleted in case no other Vitruta service is used. Registration for our newsletter takes place through a process called double opt-in. This means that after registering you will receive an email asking you to confirm your registration. This confirmation is necessary so that no one can log in with someone else's email address. Newsletter registrations are recorded in order to be able to provide proof of registration in accordance with legal requirements. This includes the times of registration and confirmation as well as the storage of IP address and registration data by Vitruta.

We would like to point out that when we send the newsletter, we evaluate your purchasing and clicking behavior on Vitruta websites and in the newsletter. The emails sent for this evaluation contain so-called tracking pixels, which represent single-pixel image files stored on the servers of our newsletter service provider. For evaluations, we associate the aforementioned data with the tracking pixel and an individual ID. The links received in the newsletter also contain this ID. We use the data obtained in this way to create a user profile in order to tailor the newsletter to your personal interests. When you read our newsletters, we record which links you click on and extract your personal interests. We link this data to the actions you take on Vitruta websites.

In order to be able to provide you with the best possible information, we also reserve the right to compare data between different communication offers in the Vitruta network with the newsletter database.

The newsletter is sent on the basis of consent in accordance with GDPR Article 6. The registration process is recorded on the basis of our legitimate interests pursuant to GDPR Article 6.

You can revoke your consent to the storage of the data and its use for sending the e-mail address and information at any time. Revocation can be done via a link in the newsletter or in advertising emails sent to you or by sending a message to the contact details provided.

You can give us the following consent, which we will repeat here for your information only:

I confirm that I have reached 16 years of age and I agree that other companies in the Vitruta network may contact me by post, e-mail or advertisement on their websites. 

Third party channels (e.g. via social media) to inform you at regular intervals about product and service offers, recipe and nutrition tips, voucher and coupon campaigns and competitions. For this purpose, Vitruta may evaluate my purchasing and clicking behavior on Vitruta websites and in the newsletter. You may revoke this consent at any time with future effect by using the unsubscribe link in the newsletter, by email or by post (email address:

7.2. Mail advertising

We may also send you advertisements by post and may use your name, surname and address for this purpose. You can object to the advertisements at any time. Legal basis GDPR Article 6.

8. Competitions

If you register with us for a competition, we will use your personal data to process and run the competition. The legal basis for this is Article 6 GDPR. If you would like to participate in the competition, we will provide you with more information about competitions in the terms and conditions section.

9. Our website for product tracking - 

Only necessary technology is used when you visit our website This is a load balancing cookie. We use cookies to evenly distribute work packets resulting from network traffic between different web servers. This optimizes the efficiency, reliability and capacity of the network 

10. Contact us

When you contact us via email or contact form, we will store the data you provide (your name and email address) in order to answer your question and process your concerns. The legal basis in this context is Article 6 GDPR. If we request input via our contact form that is not necessary to contact you, we have always marked this as optional. This information helps us to concretize your request and improve the processing of your request. This information is provided explicitly on a voluntary basis and with your consent, Art. 6 GDPR. If this includes information about contact channels (e.g. e-mail address, telephone number), we may contact you with questions based on our overriding legitimate interest in fully processing your request.

11. Processing time

The Personal Data you have shared with Vitruta through the channels mentioned will be processed in accordance with especially GDPR,  and KVKK and the periods required by other legislation, as long as the above legitimate purposes are not eliminated. We store other data entered via contact forms for as long as we need for the processing of your request, provided that this data is not subject to tax and commercial laws or other statutory retention periods (retention periods of 2-10 years) or We use this data for data protection documentation purposes and for obligations to provide evidence and defend against legal claims. We use your input data (name, address) for advertising by post until you object to the advertisement.

12. Third country transfers of personal data

Your personal data will be processed on our behalf on the servers of our hosting provider.  We select the services used on our website to ensure the best possible protection of your personal data. We therefore predominantly use services based in the European Union. In the case of Google, Facebook and Pinterest services, however, we have no influence on ensuring that the data processed by these services does not reach the parent companies in the USA.

12.1 The transfer to third parties will only take place in the following cases:

- it is necessary to assert, exercise or defend legal claims and there is no reason to assume that you have an overriding legitimate interest in not disclosing your data (legal basis Article 6 GDPR),

- that we are legally obliged to disclose in connection with official investigations, court orders or legal proceedings,

12.2. Transmission of data to processors selected by us

If we disclose, transmit or otherwise grant access to data to other persons and companies as part of our data processing, this is only on the basis of legal authorization. In some cases we use other companies as processors. We also reserve the right to transfer your personal data to the relevant authorities in cases of misuse.

13. Your data subject rights

13.1. Revocation of consent

If you have given your consent, you have the right to revoke it. Please note that revocation does not change the lawfulness of the processing carried out until revocation (revocation has no retroactive effect).

13.2. Other rights of those affected

You have the right to object at any time to personal data processed in accordance with Article 6 GDPR, provided that there are grounds for objection arising from your particular situation. However, your personal data will be further processed if there are compelling legitimate grounds for the continued processing that outweigh your interests, rights and freedoms, or if the processing serves to assert, exercise or defend legal claims.

Under the GDPR, you have the right to receive information about the personal data we hold about you free of charge upon request (Art. 15 GDPR).

Furthermore, pursuant to the KVKK Art.11 and GDPR, you have the right to rectification (Art. 16 GDPR), erasure (Art. 17 GDPR), restriction (Art. 18 GDPR) and transfer (Art. 20 GDPR) of your personal data.

You also have the right to lodge a complaint with the data protection supervisory authority responsible for us in justified cases (Art. 77 GDPR).

You can request your rights under the KVKK and GDPR by e-mail or in writing. You can find the contact details of the provider and the responsible person. 



If you have any questions about data protection or want to exercise your rights under the KVKK and GDPR, simply send a message to our data protection officer. You can use the contact details below:

By post:

Novapera Pazarlama Ve Dış Ticaret A.Ş.

Firuzaga Mahallesi Boğazkesen Caddesi No:30 Beyoğlu 34425 Istanbul


For your own protection, we reserve the right to request further information necessary to verify your identity and to refuse to process the request if identification is not possible.


Various technologies can be used to improve our website and make it useful, effective and secure. These technologies may be various data collection tools that automatically collect information about your access and usage by our website every time you visit our website, and related technologies may also be used when collecting data by third parties operating on our behalf and on our account. As examples of these technologies; Cookies , flash cookies and web analytics can be displayed.


Like most websites, we use cookies to provide you with a better, faster and safer experience. The cookies used by Vitruta do not harm your computer and do not contain viruses. Cookies are small text files created by websites you visit and placed on your device that store browsing information such as your website preferences or profile information. Cookies may be stored on your device through your browser during your first visit to a website. When you visit the same site again with the same device, your browser checks whether there is a cookie registered to the site on your device. If there is a record, it transmits the data in the record to the website you are visiting. In this way, the website understands that you have visited the site before and determines the content to be delivered to you accordingly. As Vitruta, we use cookies for various purposes on our website and process your personal data through these cookies. These main purposes are:

To perform the basic functions required for our website to operate.

To analyze our website and improve the performance of our website (for example, integration of different servers on which the Site runs, determining the number of visitors to the Site and making performance settings accordingly, or making it easier for visitors to find what they are looking for).

To increase the functionality of our website and ensure ease of use. (For example, sharing on third-party social media channels via the Site, remembering the username information or search queries of the visitor to the Site on his subsequent visit).

Offering new features through websites.

Store information about you (on your device or browser cache) and your use of websites.

To monitor and understand the use of products and services.

To improve and personalize your experience as a user of the website.

Publishing ads, understanding and improving ads.

To ensure the security of the websites, you and Vitruta.

Types of Cookies We Use on Our Website

Session Cookies: Cookies that remain valid until you close your internet browser while you use our site.

Persistent Cookies are cookies that are stored in your browser and remain valid until they are deleted by you or until their expiration date.

Mandatory/Necessary Cookies: Cookies that help you navigate our website, create a usage account and allow you to log in, and whose use is mandatory for our website to function properly and for you to benefit from the services offered.

Analytical Cookies: Analytical cookies are used to see how you use our website and what is working and what is not working on our site, to optimize and improve our site and to ensure that it remains interesting and fit for purpose for you. The data obtained includes details such as the pages you viewed, referring/exit pages, the type of platform you used, date/time stamp information and the number of clicks you made on the given page, your cursor movements, your image scrolling activity, the search terms you used and the texts you entered while using our site.

Can cookies be blocked?

To change your preferences regarding the use of cookies or to block or delete cookies, simply change your browser settings. To control cookies, many browsers give you the option to accept or reject cookies, accept only certain types of cookies, or be warned by the browser when a website or your device requests to store cookies. It is also possible to delete cookies previously saved in your browser. However, we would like to remind you that if you delete cookies and prevent future cookies from being downloaded to your computer, you will not be able to access some of our features.

We would like to point out that if you disable or reject cookies, some features and services on our websites will not function properly as we will not be able to recognize and associate your account(s).

To turn off cookies;

In Chrome, you can use the “Settings/Privacy/Content Settings/Turn off cookies” option in your browser settings.

For Internet Explorer users, you can use the “Options/Internet Settings/Privacy/Settings” options.

For Firefox users, you can use the "Tools / Options / Privacy / Cookie acceptance method / Until Firefox is closed" options.

Novapera Pazarlama Ve Dış Ticaret A.Ş.

Address: Firuzağa Mahallesi Boğazkesen Caddesi No:30 Beyoğlu 34425 Istanbul

Phone: 0 (212) 259 20 10

Fax: 0 (212) 259 20 11