Founded in 2001 by Maria Erixon in Gothenburg, Sweden, Nudie Jeans is one of the brands inspired by different concepts and beliefs. Nudie Jeans, which takes ideas and ethical rules as its guide even at its establishment stage, positions itself on important issues such as environmental awareness, animal welfare, human rights and chemical policies. When all these come together, a strong brand that advocates sustainable fashion and environmentally friendly, organic jean designs that can be used for years emerge.
