Born in Sweden in 1960, Fjällräven has become one of the world's best-known outdoor brands. Fjällräven, which has a wide range of outdoor products, has the title of being the most premium brand in its category.
The fact that the name of the brand, which means endangered Arctic Fox in Turkish, is Swedish makes it quite difficult to pronounce, especially in our country.
Aware of this situation, Fjällräven Turkey Distributor Novapera and L'appart PR team participated in the video. Fjällräven, which everyone pronounces differently, is clarified by Fjällräven Sustainability Manager Christiane Dolva at the end of the video.
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Enjoy watching!
https://www.youtube.com/watch?v=mZFbWuCRPu4