Sinem's Ever-lasting Stories

Hi Sinem! You have known vitruta for a long time and vitruta has known you for a long time - today we will get to know a product that has accompanied you for a long time. So when did you buy this Sandqvist bag from vitruta, do you remember the day?

I remember it very well because I first discovered Vitruta with this bag. I had just returned from a trip to Stockholm, and I first saw the bag in the store there and liked it. When I stumbled into vitruta on my way back, I was surprised to find it in front of me and I had a shopping experience mixed with both surprise and appreciation! I use the word "appreciation" because I loved that it gave me a Northern experience and inspiration in my own country, and it still does...

Of course, every product we choose has a meaning for us. This time we would like to hear from you: Does this product have a special story for you?

For me, Nordic brands and their perspectives are very inspiring, and Sandqvist is a brand that tries to do its best. I've always admired how simplicity and functionality in Scandinavian fashion can inspire at the same time... Also, this bag has accompanied me to many countries and countless business trips; I can say "It is a witness to my personal career journey!". This is a nice feeling of course.

What else do you have like this that you have been using for a long time? Note: It doesn't have to be only from vitruta!

The Nudie Jeans jacket I'm wearing right now is a good example for this question. It's been 20 years since I bought it, the first years of the brand. It has aged with me; the colour has faded a bit, it has worn naturally; it has become more and more beautiful. Festivals, concerts - we have been through so much together!

In my wardrobe there are many aged or vintage denim pieces: like my vintage Levi's. For example, I bought an A.P.C. raw denim, it wore with me; it even has natural tears now, I love it very much.

There is nothing better than a product that can accompany you for years. We know that you are one of those who say "Let it be quality, let it be complete!" but we are curious about the details: How does this make you feel? Why did you use it for so long, what was your motivation?

As someone who has been working in the fashion industry for 20 years, I have experienced the transition of the industry from value and design orientation to fast consumption. It is important for me to work with brands that belong to this design-oriented era and this mindset and to wear from them.

There are many definitions of "sustainable fashion" but I think the best one is "longevity" and "timelessness". With this approach, I would also like to emphasise the concept of cost per wear: Some products may seem expensive to us, but when we compare them to fast-moving consumer goods, we can look at the value of long-lasting and timeless clothes when worn over and over again.

Of course, the labour of the user is as valuable as the way the product is produced. How did you take care of it, what did you encounter in this process?

Actually, it will be funny, but no matter how well I take care of my leather bags, the moment I leave them lying around, our cat Cookie immediately leaves her marks! There are plenty of cat prints on this bag. Apart from that, leather allows you to use it as you wish; it is a strong and durable material. I can't say that I use it very carefully, I use it all the time!

Let's close with a motivational answer: What do you think about the durable and high quality vitruta products?

vitruta does a curation beyond a store experience; there is a middle point where the brands it selects meet. As well as quality and timelessness, all of the brands have a point of view focused on doing good or doing well.

vitruta offers a way of life with its choices; apart from wearing the products I buy there with pleasure, I also experience a sense of belonging: belonging to the good side of fashion.