Originally planned to take place at our Karaköy store, the press meeting for vitruta’s Spring/Summer 2020 season updates and brand stories was postponed due to current circumstances. Instead, for the first time, we hosted the event online via Zoom, led by our Brand Manager Ezgi and supported by our creative communications agency, L’appart PR.

As remote working quickly became a part of our lives and the need to adapt to digital transformation became clear, we set aside our established habits and preconceptions. While we miss the in-person press meetings we used to hold, this online event turned out to be highly productive and interactive, with nearly all of our valued press colleagues and other distinguished guests in attendance.

We look forward to gathering together in person for our next meeting 🙂