Reimagining

1. Eton x Sëbou

Swedish men’s shirt brand Eton and the Scandinavian-Moroccan textile company Sëbou have created a limited-edition collection of handmade rugs, the Eton x Sëbou collection. These hand-knotted rugs are made from fabric scraps, a common byproduct of textile production, and feature over 1,000 color and pattern combinations. Sëbou’s creative director, Omar Marhri, expresses their commitment, saying, "Our focus has always been to create one-of-a-kind, timeless pieces from recycled materials."

2. Mud Jeans x IKEA

The collaboration between Mud Jeans and IKEA has breathed new life into IKEA's iconic KLIPPAN sofas, using a combination of organic cotton from old jeans and post-consumer recycled cotton. Each new KLIPPAN cover contains 40% post-consumer recycled denim, equivalent to two pairs of worn jeans, and 60% certified organic cotton. Each cover saves 27,000 liters of water and reduces its carbon footprint by 67%. The factory recycles 95% of the water used and avoids toxic chemicals throughout the process.

3. The ReBorn Project / Younghyun Kim and Dasom Lee

The upcycled furniture designed by Korean designers Younghyun Kim and Dasom Lee fosters hope for sustainability. As part of the ReBorn project, the duo creates a series of conceptual metal chairs with cushions and backrests made from discarded clothing. They apply simple, handmade techniques to address consumer waste flows. The design duo aims for the ReBorn Project to highlight the environmental impact of clothing waste and the innovative ways textile scraps can be transformed into new products.