Climate Awareness

By placing social responsibility at the core of our approach, we curate our selection not just for aesthetics and functionality but also with a strong foundation in ethical values. Reflecting this commitment, we have included brands like FREITAG, a pioneer in upcycling through repurposing truck tarps, and Fjällräven, known for its durable, long-lasting products. In doing so, we aim to offer a selection that values not only the present but also the future,
taking meaningful steps towards a more thoughtful approach.

Throughout 2022, for every environmentally conscious product purchased from our stores and vitruta.com, seed balls were dispersed via ecoDrone. Over 12,500 seeds of black pine and red pine were planted between October 5 and December 10, 2022, in Muğla.

By choosing responsibly produced products—which account for 40% of all our items—you contributed to reforesting hard-to-reach areas in 2023 as well.

Click here for more information about the ecording x vitruta collaboration.

As we phase out our current materials, we are improving new productions with ecological solutions. In this context, we have replaced damage-preventing plastic materials like bubble wrap and air-filled packaging cushions with FSC-certified, eco-friendly protective materials such as Ranpak for the shipment of fragile items.

We are also continuing our search for alternatives to plastic shipping bags to ensure the most secure delivery process without compromising the integrity of our products and gift boxes.