vitruta King's Cross

Opened in December 2024 as vitruta’s first international store, vitruta London is situated in Coal Drops Yard. The store design incorporates stainless steel and coal stone, materials that pay homage to the site’s industrial past while blending this history with a contemporary design ethos.

The interior was envisioned by Creative Director Serra Duran Paralı, in collaboration with Paris-based architect and cultural observer Sofia Cherkaoui of SSStudio+212. Rather than turning to a renowned, validated team, vitruta worked with emerging collaborators, whose works feature throughout the space, including NM3, MealDealWorkshop, Eddie Olin, Mateo Garcia, Holloway Li, Pierre Castignola, Jesper Eriksson, and Wendy Andreu.

Located in a historic railway hub that has connected cultures for generations, the store embodies vitruta’s belief in the power of collaboration and a shared vision that transcends borders, underscoring our dedication to fostering a global design community.

Coal Drops Yard, King's Cross,
London N1C 4DQ United Kingdom

Monday – Saturday: 11.00 – 19.00
Sunday: 11.00 – 17.00