Let's tell a story "from truck tarp to bag": In the fall of 1993, brothers Daniel and Markus Freitag decided to rescue old truck tarps from the "waste" category and turn them into unique bags.

This journey gradually enriched with a robust waste management network; materials evolved to include recycled old seat belts and bicycle inner tubes. The produced bags transformed in design and accessories were added to the collections.

With these steps, FREITAG respects the environment by transforming waste materials into various accessories, continuously creating completely unique designs.

That's why we can say that every FREITAG product is unique and one-of-a-kind in the world — each has its own "rebirth" story.

But our story doesn't end here: in the summer of 2024, vitruta completes its mission to bring FREITAG to Türkiye.

As vitruta, we are proud to be part of this impressive story that continuously expands its global impact network. The brand's unique/special models are now just a click away, exclusively at vitruta.