On

Born in the Swiss Alps, On set out to redefine the running sensation. Every shoe, crafted with CloudTec® technology, offers soft landings and powerful take-offs. With this premium experience, On invites everyone—from elite athletes to everyday movers—to stay in flow.

  • The Story of On: From Running to Life

    Founded in Zurich in 2010, On started with the idea of creating comfortable and high-performance running shoes. Its founders—former triathlete Olivier Bernhard and his friends—wanted to design an experience beyond the traditional. Today, On is the choice not only for runners but for everyone who walks the city, explores, and stays active throughout the day. With a comfort philosophy that extends from running to life.

  • CloudTec®

    At the heart of On is CloudTec® technology. It absorbs impact, reduces pressure, relieves joints, and provides a balanced ground feel with every step. Whether running, walking, or traveling—comfort is always by your side. With its adaptive structure that adjusts to any surface, it delivers high performance in every environment, from treadmills to rocky trails.

  • Cloud Series: Light, Comfortable, Always Ready

    One of On’s most iconic series, the Cloud is designed for both everyday use and short runs. With its lightweight structure and easy slip-on design, it's perfect for those on the move all day long. Whether walking through the city or during an intense workout—Cloud is always by your side.

  • Cloudmonster: Pushing the Limits of Cushioning

    As the name suggests, the Cloudmonster is designed for maximum cushioning and energy return. Its wide CloudTec® structure provides powerful propulsion with every step. Even during long-term use, it maintains comfort and alleviates pressure on the foot.

  • On and Sustainability: Comfort Isn't Just a Feeling

    On goes beyond performance and comfort to show care for the planet. Sustainable materials, recyclable designs, and a goal of a low carbon footprint are taken further with each collection. Because feeling good should also do good for the world.

  • Less Waste, More Innovation

    On uses sustainable materials made from recycled plastics in many of its models—especially in the upper part. This not only increases durability but also reduces environmental impact. One of the most notable steps is CleanCloud™ technology. With soles made from raw materials derived from carbon emissions, it becomes possible to say goodbye to fossil fuels. The future is being shaped by these steps.