Founded by Ludovice Martelli in 1908, Proraso's shaving products are continued today with the same meticulousness and traditional work by the 3rd generation Martelli family in Florence. The brand, which has been around for almost a hundred years, has turned the art of shaving into an enjoyable daily routine for 3 generations, making itself a part of Italian history. For Proraso, shaving is an art and shaving should become a pleasant and daily care for every man.
