With Designs That Unite Nature and Humans: Fjällräven

Doğayla İnsanı Birleştiren Tasarımlarıyla: Fjällräven - vitruta

Since the first day it was founded, the Fjällräven brand, which means the endangered "Arctic Fox" in Turkish, has been drawing its strength from the products it produces for people to spend more time in nature. Fjallraven-Nature-Human

Åke Nordin, founder of Fjällräven

Fjällräven has become a brand giant over the years with the backpack model and frame developed by Åke Nordin in the 1950s. And since its founding in Örnsköldsvik in 1960, Fjällräven has gone on to produce innovative and functional products that are much loved by nature enthusiasts across generations around the world. While these products were deemed worthy of many awards by industry leaders as well as nature enthusiasts, the Swedish brand's place in the world market became stronger day by day.

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With its identity as a premium outdoor brand that stands the test of time with its design and quality, the Greenland jacket, Kånken backpack, Vidda trousers and Expedition Down jacket have become Fjällräven classics.

The brand, which continues to improve itself, creates heirloom products and shares moments where people can enjoy nature.


Fjällräven's mission is to leave nature to future generations in better conditions than we found it. For this reason, throughout the entire process, products are produced with longevity, durability and ergonomics that can be used for generations. Considering that every initiative and every innovation has an impact on the environment, people and animals, it pays extreme attention to its ecological footprint. For this reason, instead of following trends, it tries to create durable and long-lasting products using timeless designs and easily repairable materials without compromising on quality.

Fjällräven attaches importance to simple, uncomplicated designs during the design phase to ensure that the product is recyclable and sustainable. In addition, he draws attention to using only enough materials during the production phase, instead of making complex designs and wasting materials. Another aspect of the business is that Fjällräven states that the products and their owners form a special bond and that people enjoy using the products for years and pass them on from generation to generation, protecting them like an inheritance.

The brand, which strengthens its environmentally friendly image day by day with the steps it takes and the initiatives it undertakes, aims to reduce carbon emissions by 25% by the end of 2020, and has rolled up its sleeves to become carbon neutral by the end of 2025.


At the end of the 1970s, according to research conducted in Sweden, it was determined that many children were suffering from rapidly increasing back and waist pain due to the discomfort of the backpacks of the period. Åke Nordin, the founder of Fjällräven, which stands out with the quality of its outdoor products, created a light, simple, long-lasting bag with compartments that can meet the daily needs of students as a solution to the back pain problems identified as a result of the research.

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Kånken first began its journey in 1978 to become the most iconic backpack known today. For more than 40 years, Kånken has become the companion of millions of people and has found itself among Fjällräven's most well-known iconic products.

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An approximately 50-year-old Kånken that was purchased in the 1970s and still maintains its quality.

Kånken, which has not seen a major change in its design despite the years, has only increased its color diversity during this time; It has turned into a family to which new models have been added in order to diversify its usage purposes. While doing this, it positions itself in a visionary manner with sustainable production and consumption and tries to contribute to nature.

Little Known Things About Kånken

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Fully recyclable Re-Kånken produced using less water, energy and chemicals.

Each Re-Kånken model in Fjällräven's special series consists of 11 recycled pet bottles. Re-Kånken's mini sizes come to life by recycling 7 plastic bottles. Created with the Spindye technique, which saves water, chemicals and energy, Re-Kånken is produced with yarns that minimize the use of chemicals.

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1% of the revenue of some Kånken models purchased is donated to the Arctic Fox initiative. Arctic Fox Initiative: It is an initiative that aims to protect the endangered "Arctic Foxes" that bear its name, launched in 2019 to support projects that aim to protect nature and inspire people to spend time in nature.

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Kånken's «Svensk Form» design is protected by the Swedish Society of Art and Design and is considered a piece of cultural history.

You can use the Kånken Totepack and Kånken Totepack Mini models, the newest members of the Kånken Family, as backpacks or shoulder bags for a functional travel experience. Kånken Sling, the smaller and multifunctional model of Kånken Mini, is another new member of the family. In addition to being hand-held, this model can be hung from the neck and used as a chest bag or a waist bag.

The Kånken Hip Pack model, which is a fun yet functional waist bag for those who want to carry their most valuable belongings with a comfortable but cool look, is another member that has recently joined the family .

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